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Home » 10 Rules for Naming a Product: Comprehensive Product Naming Strategy

10 Rules for Naming a Product: Comprehensive Product Naming Strategy

Product Naming Strategy


Choosing catchy, easy-to-spell, and distinctive names for your products is the process of product naming. Product naming service is a process that involves thinking, researching, and testing names for a product or service. It involves choosing a name that is appropriate for your product and distinct enough to express the value of the product to clients while also appearing in search engines.

Learning how to name a product may appear simple. Many business owners believe that an amazing product name will appear out of nowhere, as if by a miracle. The reality is that finding a fantastic name can take a long time. The best names not only tell customers what your product does but also trigger unique feelings and concepts in their thoughts. They boost brand trust, increase 360 digital marketing strategy, and highlight your greater product identity. Additionally, with record trademark applications and domain research, naming is becoming more complicated. A great name does more than just sound and look good. It also needs to convince your target customer to buy your product based on their individual requirements.

We’ll evaluate the most significant rules for product name ideas today and offer our top suggestions for selecting the ideal name.

The Importance of Product Naming

Appropriate product naming is essential for your business’s success. The product name is the first thing that customers will see before they view the product you’re selling or go through its features. This suggests that your target customer must connect with it right away.

If you make an inappropriate name choice, your reputation and brand equity will undoubtedly suffer. You may discover that it’s more difficult to bring people in and make sales of your product.

Here are some points why product naming is important

  1. First Impressions Matter
  2. Building the Product Identity
  3. Connection & Emotions
  4. Memorability & Recall
  5. Legal Protection
  6. Differentiation in the crowd
  7. Customers Decision Making
  8. Long term Investment

Golden Tips When Choosing a Product Name

Similar to creating a good brand name, there are many possibilities for product names. A more descriptive or expressive name may be your choice, depending on the product design that you choose for the product naming. A product name that captures its purpose, such as “Google Maps,” is descriptive.

Here are some golden tips to follow when choosing a product name:

  1. Brand Collaboration: A great product name should always be consistent with your company’s personality and vision in addition to your wider recognition as a brand.
  2. Significance: Great name selections establish a clear connection with the audience you are targeting. They are unique in the languages they speak their interests, and their challenges.
  3. Portability: The name of your product should be universal, covering several regions and, if needed, incorporating distinct sub-products.
  4. Uniqueness: A unique product name will set you apart from the competitors. Having unique names enhances your brand.
  5. Stability: It should be possible for your name to endure over time. Avoid catchy names that might only catch consumers’ attention when they’re in demand.
  6. Clarity: People must be able to pronounce your product’s name and type it into search engines. Make sure the name is simple & understandable and easy to spell.

Should the Product Name Be Short or Long?

A product name should be short, simple, and easy to spell. A shorter name will appear better as part of a domain name or logo for your website, and it will scale down to smaller proportions. Furthermore, shorter names are usually easier to pronounce, which means people will remember them easily. Longer names might be harder to recall and pronounce, making them less useful as business name.

10 Rules for Naming a Product

Product naming requires both creativity and smart consideration. A product naming strategy is required for naming a product. Companies are constantly confused about how to name a product that will effectively attract their target audience. Distinctive product names are easy to bring forward, but there are some rules you can follow to ensure that your product name will be able to approve & sell your new product. The rules provided below can help businesses develop a brand activation strategy that will promote their goods. These rules will also help businesses determine which features should be incorporated into their product naming process.

  1. Change the Spelling of Pre-existing words: When challenged with a new name, businesses might simply change the spelling of an existing word, such as Kellogg’s “Froot Loop” cereal. Kellogg changed the spelling of “fruit” to “Froot” in this case. Changing the spelling of existing names can result in creative product names.
  2. Fusion of two words to create a compound word: The use of two words to make a compound word is frequent in business names and has shown to be quite profitable. MicroSoft, NetFlix, and OpenDoor are examples of compound word company names. Because many names have already been trademarked, it is often necessary for businesses to utilize a combination of words as their product name.
  3. Add a Prefix or Suffix: Companies might add a suffix or prefix to existing words to create a unique product name. Prefixes that could be used at the start of an ai product name generator include unit, pre, post, ex, under, or anti.
  4. Make your Product Name Memorable: To create a memorable product name, you must first create a name that is easy to understand and spell. When words are simple to name and spell, they are simple to recall and recognize. The iPhone is an example of a product that is immediately recognized by most adults. This term is easy to both spell and pronounce! Companies must understand how to create a brand naming strategy that ensures their product names are remembered by customers. 
  5. Use a person’s name: When deciding how to name a product, businesses may wish to consider utilizing the name of a person or place. For example, Adidas is named after its founder ‘Adolf Adi Dasler’ and similarly Levi’s is named after its founder ‘Levi Straus’.
  6. Create an Acronym: Try to use acronyms or abbreviated terms through letters or words. Some examples of Acronymic product names are KFC, BMW, TCS, and more.
  7. Check what it means in different languages: Consider the markets you wish to dominate in the future while naming your company. In other languages, a conceptual word that sounds good in English may have negative or inappropriate implications. So, before registering your company’s name, conduct thorough research.
  8. Made up a word: Making up a word to generate a product name is a successful strategy because it distinguishes the product. With individuality comes distinctness, which will help your product name stand out from the crowd. Kodak is a common made-up product name.
  9. Avoid Discriminating Marking: Whether you intend to sell worldwide or locally, a name containing diacritical markings will cause problems in the long term. Consider all of the potential invoicing errors, wrong domain names, and client and business partner concerns from abroad.
  10.   Use a verb: Using a verb as a way of naming a product can be effective in drawing the attention of customers. When discussing their uses, we often see product and company names converted into verbs. People may say, “I’m going to google that,” or “We need to Uber now.” Because many customers translate product names into verbs, utilizing a verb for a product name is efficient.


When businesses inquire how to accurately name a product, they should consider the vital criteria, challenges to avoid, and rules on how to successfully naming service or product mentioned above. Creating a new product name may appear simple, but developing a product name that will sell might take months. A name is more than just an identity; it also conveys a sense of origin and potential advances. As a result, the art of product naming is an essential component in developing your brand’s personality. Remember that a perfect name is similar to a question mark at the conclusion of a phrase. It encourages customers to explore, understand more, and engage with your brand name. Get in touch with Unboxfame, a professional naming agency, and their naming specialists can assist you in discovering more about their business or product naming services.

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