What Inculcates a Great Brand Name?
Multiple theories and studies are available on what makes a great name. A 2010
study by the University of Alberta, for example, claimed that customers react
more positively to brands with repetitive words such as Jelly Belly, Coca-Cola,
Kit-Kat, etc. This is just one perception. There are many other techniques of
brand naming that can help you stand out. Ideally, your brand name must be:
- Meaningful: It must have a brand essence, invoke an image,
and connect with the audience on an emotive level.
- Accessible: Your audience should be able to spell, Google,
or interpret your brand name. No matter how bizarre your brand name is, your
audience must be able to understand it.
- Distinctive: Your brand name must be very unique and not a
rehash version of some other brand. This is the key to standing out from the
- Future-proof: Your brand name must be such that it stays
relevant and grows with the company as it expands.
- Translation: Your brand logo must also be enticing enough
and that’s only possible when your brand name is interesting.
- Robust: Your brand name must have a domain name and you
should be able to trademark it too.
How to Find Some Amazing Brand Names?
Searching for a good brand name is an infuriating and exhausting task. Whether
you are looking for bespoke logos or the perfect brand name for
your business, Unboxfame is here to help. We are the #1
brand naming agency with experts in the field. If you are willing
to take the plunge and do it yourself, below-mentioned are a few steps that
What Are the Steps to Select a Great Brand Name?
Step 1: Articulate your brand values:
After you have come up with a business idea, it’s also crucial
to understand yourself and the things that you are trying to achieve via your
brand. Articulating your brand values is the key here. It includes defining the
vision, values, purpose, and mission of your brand. All of these combined
influences everything around you.
Step 2: Consider your key USPs or what sets you apart:
Understanding your own USPs is extremely important for finding the right brand
name. Of course, your brand values do matter a lot but there are other things as
well that make your business stand out. You have to consider what makes you
different before going through the naming process. One way to do it is by
analyzing your competition and getting a better sense of what they are doing to
prove their worth.
Step 3: Think thoughtfully
Once you have certain ideas in mind, you must engage in a healthy discussion with
all the stakeholders to decide what’s best for your business. Have some
guidelines in mind that aim at deriving meanings. Next, perform certain
exercises such as:
- Jot down all the points that describe your business, product, or service.
- Think about what your clients will feel when hearing about your brand or
- Mix and match words in a way that conveys meaning.
What are the techniques of brand naming?
There are many techniques that brand experts imply for naming your brands or
products. Some of them are listed below:
- Descriptive: This includes brand names that describe what
you are into.
- Founder: This includes brand names based on the name of the
founders or other relevant people.
- Metaphorical: This includes brand names that are mythology
- Fabricated: A brand name that’s created with made-up words
is kna own as a fabricated brand name.
- Acronyms: These types of brand names are made using
abbreviations or initials.
Engage in an activity wherein each individual has to suggest brand names
belonging to different categories and pick the brand name that suits your brand
and brand values.
Step 4: Recheck your brand name
There’s no point in choosing a brand name that’s
already taken. Your brand name will lack essence even if a similar brand name
exists in the market. Therefore, you must narrow your preferences to list your
favorite. Next, check them for domain name availability and claim the name.
Step 5: Retest
Once everything is sorted, you can get other things done as well such as logo
making, trademark, copyright, etc. All of these elements together make a brand.
Getting your website designed and devoting some efforts towards SEO and online
presence is equally important too.
How to Give a Finishing Touch to Your Brand?
Your brand name is only the first step in building a strong, memorable brand.
From name to messaging, to your visual identity, you want to approach your brand
thoughtfully and strategically.
Once you have your name, you can work on completing your brand.
Build your brand strategy by considering your target audience. Think about your
brand voice, personality, and pillars. Design a robust brand identity and create
useful brand guidelines. You may also put some effort towards marketing.
Remember, a brand is never built overnight. It requires constant effort and
commitment. If you feel stuck at any point, it’s a good idea to bring in some
support. Unboxfame, as a brand naming agency, is always ready
to serve you in the best possible way. So don’t hesitate to contact us right