A strategic instrument for generating value

Brand architecture is a framework for organizing brands, goods, and services to make them easier for consumers to find and connect with. Customers may more quickly identify which brands are related and to what degree by using this method to organize a brand portfolio. This aids in describing the range and depth of your goods and services in the light you want customers to perceive them.


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What Makes a Clear Brand Architecture Important for Every Brand?

Your brand architecture framework may help you manage your portfolio more skillfully if you visualize and explain it. Documenting your company's brand architecture can enable you to create a more compelling brand story, whether from a marketing or business growth viewpoint.

Clarify your brand identity

Clarify your brand identity

A clear Brand Architecture helps consumers understand why brands are connected the way they are.

Solidify corporate hierarchy

Solidify corporate hierarchy

Customers are willing to spend more on that brand or other brands that are related underneath a parent or umbrella brand.

Enable accurate customer perception

Enable accurate customer perception

It encapsulates how consumers feel about your brand, taking into account all of their direct and indirect interactions with you.


Expand product or service lines effectively

Brand Architecture spectrum helps in finding more appropriate service lines for your product.

Essential elements of brand architecture process

Master Brand

This is your company's primary brand and probably the one people recognize the easiest. Either the original brand or a parent firm that acquired the brand might be behind it.

Sub Brands

In the brand architecture, these brands follow the master brand. They often have the master brand name, but their entire title will distinguish them.

Parent Brand

Though this sort of brand is at the top of the brand architecture hierarchy, its sub-brands and the goods they sell are not required to fall under the same category.

Umbrella Brand

Although it is the main brand, it may not always have the same identity as the brands underneath it. However, it does have the same kind of product motif. This might indicate that the brands underneath it are in rivalry with one another.


Different ways to architecture your brand

An extensive marketing makeover isn't usually necessary for architectural branding. Here are some simple ways that enhancing your digital strategy may change how your business is perceived.

A branded house
A Branded House
Endorsed Brands
Endorsed Brands
A House of Brands
A House of Brands
Hybrid Brands
Hybrid Brands
Customer Perception
Customer Perception
 Distinctive Visual Identity
Distinctive Visual Identity

Frequently Asked Questions

The organization of brands inside an organizational entity is known as brand architecture in the field of brand management. It refers to how distinct brands in a company's portfolio connect to and differ from one another.

Good brand identity, brand image, brand culture, and brand personality are necessary for a good brand architecture. The development of all four of these elements as part of an effective brand strategy boosts brand recognition, loyalty, and trust.

A basic brand architecture is a framework for grouping brands, goods, and services to make them easier for consumers to find and connect with. It aids in organizing a portfolio of brands so that consumers can quickly determine which companies are related and to what extent.

Brand architecture aims to increase productivity, spot growth, and cross-promotional possibilities and guarantee that your messaging remains consistent as you expand.

The five stages of the brand architecture process are as follows: Discovery, Positioning, Creative, Activation, and Management.

Use the following five steps to construct your brand architecture:

  • List each characteristic of your product or service first.
  • Focus on benefits.
  • Next, evaluate each feature and benefit separately and decide on its level of market relevance.
  • Now rank its features and benefits.
  • The last step is to find the emotional advantages that will form the basis of your brand strategy.

Brand architecture models are a method of grouping related brands and their products under a single umbrella brand.

These top-tier brands are known as corporate, umbrella, family, parent, or master brands. It functions more or less as a parent corporation managing several brands that give a wide spectrum of consumers various products at different price points.

Brand architecture is important since it aids in defining that relationship and keeps your brand internally organized. It provides a strategy for identifying, growing, and designing a brand and enhances flexibility for future product or service extensions.

How Unboxfame simplifies your brand architecture strategy?

A brand architectural plan needs to be developed in order to effectively serve the needs of the firm and its consumers. This includes efficient data collecting and analysis. Your brand is better equipped to refine its value proposition and make money if you clearly grasp what customers want, both what they say they want and what they truly want.

Unboxfame brand architecture services can help you to:

  • Utilise brand tracking to control your brand's reputation.
  • Identify what your consumers see as being genuine.
  • Meet consumer expectations and follow through on brand commitments.
  • Utilise customer experience measurements and pertinent data to safeguard your brand equity.
  • Describe what makes each brand you manage unique.

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