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BMW May be Bringing Back its Traditional Naming Scheme

As the use of EVs accelerates, BMW appears destined to join fellow countrymen Mercedes-Benz and Audi in changing its model naming scheme.

In the German Trade Mark and Patent Office, CarBuzz found 48 trademarks for BMW, including the i330, X130, iX220, i340, M350, X330, iX330, and so forth. The complete list is provided at the end of this article.

According to the filing, BMW plans to align the variant naming convention for its X-branded crossovers and i-branded electric vehicles with its more established model lines, such the 3 Series and 5 Series.

Nowadays, the first number denotes the model line for conventional sedan, waggon, hatchback, coupe, and coupe vehicles, while the next two digits display the relative output of the powerplant. The type of fuel used is indicated by a suffix that comes after this.

Hence, the 330d is a 3 Series with a more potent 30-level turbo-diesel engine, while the 320i is a 3 Series with a meagre 20-level petrol-powered motor. These powertrain specifications previously closely corresponded to the engine’s displacement.

The name of the model and the designation of the drivetrain are distinct for electric cars and crossovers. For instance, the i4 eDrive35 is an all-wheel drive 4 Series with a 35-level EV powertrain, whereas the X1 sDrive20i is a front-wheel drive X1 with a 20-level petrol engine.

The drivetrain identifier will be crammed up right next to the brand name in all vehicles if BMW uses the trademarks in its filing.

Also, the suffixes used to distinguish between gasoline, diesel, and plug-in hybrid drivetrains—i, d, and e—will be dropped. It’s unclear whether or how BMW will distinguish between these various internal combustion engine types.

Only EV variants will continue to utilise the letter I and only as a prefix.

Utilizing the aforementioned examples, the X1 sDrive20i will be changed to the X120, the i4 eDrive30 to the i430, and the 320i to the plain old 320.

The sDrive and eDrive labels look to be going away, but we believe the xDrive branding will endure to signify the existence of all-wheel drive.

As there are no filings for the iX and XM crossovers, Z4 roadster, or other model lines, it is unknown what will happen with the variant naming.

Although we don’t know when BMW plans to adopt its new model name structure, mid-life facelifts and generational changes would seem to be the obvious times. Of course, there is a possibility that BMW won’t make any adjustments.

All of the established manufacturers have been caught off guard by the accelerating EV revolution, both in terms of product and production planning as well as car naming.

Audi executives have revealed that the company will use even numbers for EVs and odd numbers for ICE vehicles. This means that the next generation’s petrol-powered A4 will become the A5.

According to reports, Mercedes-Benz is thinking of getting rid of the EQ sub-brand starting in 2024 as it moves to become an entirely electric brand in various regions of the world.

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