Let's talk about why business names matter?
How Is Your Business Name Your Brand's Cornerstone?
What comes to your mind when you hear the word 'Nike'? Is
it it's catchy 'Just Do It' slogan? Is it its logo? Or is it the Greek goddess
of victory that they derived their name from? Nike worked on the concept of
victory to create its brand and named it accordingly.
Its name reflects the purpose of its business and what it stands for. It aims to
send out the message of victory to all its clients. They have in a way molded
its brand identity via its business name. That exactly is how your goal as an
entrepreneur must be. You must strive to create a business name that can
serve as the cornerstone of your brand.
The process of creating such a brand name involves being creative, patient,
flexible, and carefully brainstorming. Although you can try it out yourself,
professional brand naming agency such
as Unboxfame can help you create the business name of your
dreams by considering it from all perspectives and facets.
How Can Your Business Name Help You Stand Out from The
In terms of businesses, the competition today is extremely high. If there are
other businesses dealing in the same business as you, it's crucial to pull your
socks up so your business doesn't end up looking like every other business of
Your potential customers must be able to establish what sets you apart from
others. It is through your business name that you'll be identified. So keeping
it unique and engaging is the key to success.
What are the Tips to Come Up with A Good Business Name?
Below-mentioned are a few tips that will help you for sure:
- Don't opt for restrictive business names
- Avoid hard-to-spell names
- Pick a meaningful name
- Discuss and rethink
- Research well and ensure that it's not available
- Book your domain name
How can you increase Sales with an Ideal Business Name?
If you wish to create customer loyalty, it's important to create strong brand
names. Think of the brand name Amazon. It is short, sweet, and relevant. Named
after the largest river, it suggests to the users that they sell everything from
A to Z. The arrow on its logos represents happiness or happy customers.
The name is striking, easy to remember, and aligns with the company's values or
purpose. This makes it special and memorable for customers. Making your brand
name memorable must be the ultimate choice. You have to make great first
impressions, after all. A mediocre brand name will fail to capture the essence
and may also put your brand name in the negative limelight.
Your Brand Name Must Be an Attraction Magnet
A good brand name
will help generate revenue by attracting more clients. However, one of the
biggest and often overlooked advantages of a good brand name is that it helps
attract the right clients. If your business name is suggestive of selling the
services it deals with; there's a high possibility that it will target the apt
audience. This is one of the reasons why many reputed companies go for
rebranding and change their names.
Why to Choose Your Business Name Wisely?
Spending some time and resources to create the right brand name for your business
can make a lot of difference. So, it's important to choose your brand name
wisely. No matter the route you take or the type of brand name you opt for, you
must enjoy the journey.
Unboxfame can help you come
up with a great business name without much hassle. Let our brand naming
experts work out their magic to give your brand a unique identity.