Descriptive Brand Names

Descriptive Brand Names Made Easier!

A descriptive brand name is a type of naming strategy that directly describes the product or service a company offers. The purpose of a descriptive brand name is to make it immediately clear what a company does or what it offers, making it easy for potential customers to understand and remember.

Examples of Descriptive Brand Names

  1. PayPal
  2. The Body Shop
  3. Whole Foods
  4. Cartoon Network
  5. American Airlines
  6. Pizza Hut
  7. Holiday Inn
  8. State Bank of India

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Advantages of Descriptive Brand Names

1. Increased Clarity

One of the key benefits of a descriptive brand name is increased clarity. By accurately describing the product or service a company offers, it makes it easier for customers to understand what the company does and how it can help solve their problems. This clarity helps to build trust and credibility with potential customers, which can lead to increased conversions and sales.

2. Standing Out in Crowded Markets

Descriptive brand names can also help companies to stand out in crowded markets. By being clear and straightforward about what a company offers, descriptive brand names can help companies differentiate themselves from competitors and make a strong first impression.

3. Easy to Remember

Another advantage of descriptive brand names is that they are often easy to remember. When a brand name directly describes what a company does, it can be easier for customers to remember it and recall it when they are in need of that product or service.

Who Can Use Descriptive Brand Names?

Descriptive brand names can be used by any type of business, regardless of the industry or size. They are particularly useful for companies that sell products or services that are easily described and understood, and for businesses that want to convey the benefits or features of their offerings in their brand name. This type of brand name can be used by startups, small businesses, large corporations, and even non-profits, as long as they are looking to create a strong, memorable, and meaningful brand identity.

How to Create Descriptive Brand Names?

Here are some steps to create a descriptive brand name:

  • Identify the key benefits and features of your products or services: What sets your offerings apart from your competition? What makes them unique or desirable to your target audience?

  • Brainstorm words that describe these benefits and features: Write down as many words as possible that come to mind when thinking about your offerings.

  • Consider your target audience: Who are you trying to reach with your products or services? What type of language do they use to describe what they need or want?

  • Mix and match words from your brainstorming list to create potential brand names: Try combining words in different ways to see what sounds good and conveys your desired message.

  • Test your potential brand names: Share your potential names with friends, family, and potential customers to get their feedback. Consider which names are most memorable, easy to pronounce and spell, and easy to associate with your offerings.

  • Choose the best descriptive brand name: After considering feedback and conducting your own research, select the name that you feel best represents your business and resonates with your target audience.

Remember that a good descriptive brand name should be easy to remember, easy to pronounce, and easy to associate with your offerings. Additionally, it should be memorable, unique, and not too similar to any existing brand name.


Descriptive brand names can be a great naming strategy for companies that want to be clear and straightforward about what they offer. This type of name can help build trust and credibility with potential customers, differentiate a company from its competitors, and be easy to remember. However, it is important to weigh the potential benefits against the potential disadvantages, such as a lack of creativity or limitations for future growth, before making a decision. The best name for a company will depend on its goals, target audience, and unique value proposition.