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SquareFoot Comes Up With a New Fresh Brand Logo

SquareFoot Comes Up With a New Fresh Brand Logo

SquareFoot a well-known wooden and experiential flooring in the Indian market has unveiled a brand new logo to mark its 27 of service. The logo of a company is the primary source of communication with the outside world serving its visual identity and representation of the brand. The logo design finally came out after thorough thought and deliberation to revitalize and strengthen its commitment to the design community.

Since 2004 the logo has been consistent and was designed for the conventional flooring segment in India. The latest symbol represents the simple yet refreshing change representing the stability of the company and the ability to fulfill customers’ expectations in general.

The new logo design is dynamic and modern which showcases the stability, establishment, and contemporary space that fulfills the demands and expectations of the customers with impassionable products. It is simple yet it is a monotone trademark that serves a sense of clarity and simplicity in the complex world. The elegance and simplicity of the new logo design make it unique and refreshing.

The SquareFoot is an ongoing innovation and improvement, it commented reflecting its new identity. The uppercase ‘S’ and ‘F’ makes the transition a strong brand visual identity.

Gaurav Saraf, Jt MD of SquareFoot said that with the new brand and identity, the goal is to strengthen the brand making it a visual impact in the digital marketing world along with the physical world. The new logo design allows relief from clutter making it feels open and accessible showcasing the icon color legacy that revitalizes the brand for the contemporary audience.

Abhishek Saraf, Jt MD of  SquareFoot spoke of how the company has matured and how it is benefitting the brand image. The brand strongly believes that simplicity inspires deeper trust, where the logo design community in the company develops deeper and more mature relationships with the customers explaining the importance of transformation of business strategy and evolution as they embark upon the company.

The goal is to make the brand’s identity simple but impactful while maintaining continuity and recognition in times of change. The specialization of SquareFoot came with years of knowledge and experience and the commitment made by everyone to deliver memorable experiences.

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