Change in Name and Appearance
Previously, it was used in the Google Business Profile interface to change the name of “Add update” to “Posts.” Somehow, this little cosmetic change showed that Google is continually supporting usability improvement and making managing such local presence a little more intuitive for business owners.
What Has Changed?
Previously, business owners would click “Add update” to publish announcements, offers, or events on their Google Business Profile. Now, the option says “Posts.” The button has the familiar addition sign used by plenty of social media networking applications. There has been a slight interface clean-up.
It was showing “add update”:
And now it is showing “Posts”:
Functionality Aspects remain somewhat the same:
Regardless of the older name, the functionality remains the same: Businesses can still:
• Share Updates (news, announcements, or changes)
• Promote Offers (discounts or special deals)
• Create Events (open houses, sales, workshops). With the new “Posts” section, businesses get to select the format type before publication on their public Google listing.
A More Social Experience
The change also hints at Google’s attempt to make the GBP experience more social media-friendly. Since Instagram and Facebook platforms constitute online communication for businesses, Google is trying to make the interface simpler, especially for small businesses and local marketers. The idea is to create easier ways to create and manage posts directly from Google Search or Maps.
A History of Flip-Flops
Here’s a fun fact: Google has gone back and forth on whether the term “Add update” or “Post” should be used. Sometimes the name varies across devices and platforms, for example between the desktop version and the Google Maps app. This inconsistency has generated a bit of confusion, and this latest update could signal a more unified approach.
Final Thoughts:
The update most likely won’t cause a change in strategy for post-making for local business owners on Google Business Profiles but will definitely ease the workflow. So make sure you keep an eye on your GBP dashboard and use “Posts” as a way of drawing your audience’ attention. If you need help managing your GBP presence or branding your business better, Unboxfame makes your path from local to legend an easy one.