There was a time when lipsticks ruled the world. Lipsticks symbolise beauty and elegance, giving a bold, confident overall look. But now the times have changed, and lip glosses have replaced lipsticks in modern times. Lip gloss is the new trend and has taken over the beauty industry by storm. Look around and you will find lip gloss businesses and brands everywhere, offering a wide variety of lip glosses. So, if you’re planning to start a lip gloss business, you need a name that not only resonates with the audience but also stands out and can dominate and compete in the market.
Here is a list of different lip gloss business names that cater to distinct target audiences. These are based on different themes and help build a unique brand identity.
Trendy and cool lip gloss business names
| Glitter Tone | Gloss on lips |
| Shimmer Dreams | Velvet gloss |
| True Gloss | Shimmer shade |
| Shine Ultra | Queen gloss |
| Mystic Lips | Gloss bloss |
| Lip Magic | Bloom shine |
| Satin Lip | Lip bliss |
| Nevo lip | True gloss |
| All that glitters | Just lips |
| Get glossy | Sparkle shine |
Read Also:- 100+ Striking Skin Care Business Name Ideas
Cool and quirky lip gloss brand name ideas
| Fiesta Lips | Glossy Fusion |
| Lip Story | Fenzy Lips |
| Glitter Maze | Shiny Pout |
| Lip Again | Twinkle Shine |
| Dazzle Gloss | Shiny Again |
| Drip ‘N’ Shine | Lovestick |
| Honey Gloss | Shiny Stop |
| Lip Bytes | Metro Lips |
| True Gloss | Unique Gleam |
| Better Gloss | Sparkle Rush |
Eco–friendly lip gloss business names
| Nature Gloss | Gleam Botanics |
| Eco–Nic/ Gloss | Pure Tint |
| Botanic Lips | Eco Best Shine |
| Green Gloss | Green Lips |
| Eco-Well Shine | Herbal Shine |
| Green Gleam | Nature Chic |
| Pure Glow | Mystery Kiss |
| Natural Radiance | Freshon Lips |
| Nature’s Kiss | Organic Bloss |
| Organic Shimmer | Plant Gleam |
How to choose the right name
Before you step into the process of choosing a name for your lip gloss brand, you should follow some tips. These tips will help and guide you in choosing the perfect name from the list of perfect lip gloss business names. You can follow these tips to make sure that you choose the best lip gloss brand name ideas.
Keep the name trendy and unique
Name plays an important role in the lip gloss business. Choose a name that goes well with the trend and needs of your audience. Since the name is the first impression for your lip gloss business, you should look for trendy names that resonate with the target audience. Make sure the name does not.
Understand your audience
You should be able to understand the needs and get into the target customer’s headspace. Understanding what the customer wants helps in creating a roadmap of the image and vision of the brand. It helps decipher the relevant name and select the best name from the lip gloss brand name idea. This helps the lip gloss business in establishing a strong customer base in the market.
Focus on your brand’s identity
The name should clearly reflect the identity and personality of your brand. It is important to communicate the message that your lip gloss business name aims to deliver to its customers. Hence, the name sets the tone of your brand’s image and helps you differentiate it from the rest of the competitors in the market. Therefore, a name should be chosen wisely so that it goes with the image you have visualised for your brand.
Check availability
While it’s important to consider the tone and the uniqueness of the name, the name should have domain and trademark availability as well. You should check the availability of your lip gloss brand name, and it’s an important step in the name selection process. This helps you filter out the names that are similar to those of the competitors. Helping your brand create a new identity of its own.
Another useful trick is analysing and researching established brands, which will provide you with valuable insight into the lip gloss industry. You can draw lessons from the following case studies to guide your marketing and branding decisions:
Faces Canada: their effective social media marketing campaigns, and tapped into the Gen–Z market by actively engaging in the online community. The personalised communication and keeping the products cruelty-free were successful in resonating with the audience. The brand focused on keeping the brand affordable by offering high-quality products at pocket-friendly prices.
Fenty Beauty: Fenty Beauty is the perfect example of how to establish a strong brand image in the market. Their products are inclusive, respecting every ethnicity, race, and culture. The products are suitable for every skin tone.
Rare Beauty: launched by the global sensation, Selena Gomez, with the vision of being authentic, community-driven. This brand sends waves in the beauty industry by establishing itself as a brand that orients both inner and outer well-being of its customers, hence resonating with its target audience. The brand was able to stand out because of its fascinating marketing that combined beauty and wile, simultaneously running mental health awareness campaigns.
Last notes
Lip gloss has taken over the beauty industry by storm, attracting a huge youth that is keen to keep themselves updated with the ongoing trend. The decision to choose a name for your lip gloss brand should be done wisely and carefully, as the name is the first impression. Keeping the name trendy and unique helps in creating a universal identity. As the beauty trends keep changing, the name that has a universal tone is a smart choice. By researching the marketing strategies of the successful and prominent brands, you can create your own successful brand.