When you consider well-known brands, what is the first thing that you recall? In many cases, it is their slogans. A good phrase works well to convey what the brand stands for in a few words. Regardless of whether you’re intended to retrieve brand taglines, company slogans, or simply collect the best brand slogans, this list of 52 amazing and catchy slogans will be a great source of inspiration.
What is a Slogan or Tagline?
A slogan or tagline is a snappy phrase used by a brand to convey its mission, values, purpose, or the value its brand provides to consumers. Great slogans are memorable and catchy and are often classic – making them a key feature of your brand.
Why Do Slogans Matter to Brands?
Brand awareness: The memorable tagline creates instant recognition of the client in the market.
Emotion: It describes the emotions associated with those feelings.
Competitive marketing: A memorable tagline separates your company from your competition.
Well-Known Brand Mottos and Slogans You Should Remember for a presentation slide
One of the essential slides features well-known quotes established by international companies
- Nike – “Just Do It.”
One of the most iconic slogans of all time and has inspired millions to do just that!
- Apple – “Think Different.”
A creative and revolutionary tagline that is suggesting Apple has an experience unlike any other company.
- McDonald’s – “I’m Lovin’ it.”
An enjoyable and feel-good phrase that you would hear in every McDonald’s every corner of the world
- Coca-Cola – “Taste the Feeling.”
It creates a connection between the brand and emotion, that creates a shared moment.
- Pepsi – “For the Love of It.”
Refreshing and youthful to draw in and appeal to the more now consumer.
- L’Oréal — “Because You’re Worth It.”
L’Oréal’s tagline encourages self-love emphasizing an individual person feeling value.
- BMW — “The Ultimate Driving Machine.”
BMW’s tagline states luxury and performance in just a couple of words.
- Audi — “Vorsprung Durch Technik” (Advancement Through Technology)
This is a German tagline that represents technology and forward thinking.
- Mercedes-Benz – “The Best or Nothing.”
A focus on premium options and premium-level performance.
- Volkswagen – “Das Auto.”
Very powerful and very focused as the car company.
- KFC: “It’s Finger Lickin’ Good.”
Deliciously catchy and distinctly matches its product.
- Subway: “Eat Fresh.”
Signifies fresh and healthy ingredients.
- Burger King: “Have It Your Way.”
Focus on customizing product for the customer.
- Domino’s: “You Got 30 Minutes.”
Reliability, and fast service time, a promise made to a customer.
- Pizza Hut: “No One Out Pizzas the Hut.”
Positioned to dominate the market with an authentic and confident tag.
- Amazon: “Work Hard. Have Fun. Make History.
Reflects the innovative and development-based work culture of the business.
- Google: “Don’t Be Evil.”
Famous tagline, cultural slogan, and ethical guideline.
- Facebook: “Move Fast and Break Things.”
Aggressive philosophy at its core, driven by innovation.
- LinkedIn: “Relationships Matter.”
The implication would be you should be restorative and networking professionally.
- Twitter: “What’s Happening?”
The tagline itself, as they tell you what it is and nothing else.
- Adidas: “Impossible is Nothing.”
Being a sportswear retail company. Encouraging to rebel, be perseverant, determined, stay you, etc.
- Puma: “Forever Faster.”
Speed in a positioning space.
- Reebok: “I Am What I Am.”
As unapologetic in being you, one of a kind.
- Under Armour: “I Will.”
A confidence driven call to action statement.
- Levi’s: “Quality never goes out of style.”
Slightly tongue in cheek in being a classic and timeless notion, quite like their jeans.
- H&M: “Fashion and Quality at the Best Price.”
Buzz easy variation of trendy brand means to focus on budget of target market.
- Zara: “Love Your Curves.”
Inclusive, body positive branding.
- Forever 21: “Shop. Love. Repeat.”
Straightforward, fun and trendy whilst representing youthful branding to the consumer or end user.
- Lacoste: “Life is a Beautiful Sport.”
Not sport, sporty, elegance, lifestyle cool.
- Ralph Lauren: “It’s about style.”
Luxury in expressing one’s self related to their fashion identity.
- Mastercard – “There Are Some Things Money Can’t Buy. For Everything Else, There’s Mastercard.”
Among the most iconic and emotional tagline in finance.
- Visa – “Everywhere You Want to Be.”
Global and within reach.
- American Express – “Don’t Leave Home Without It”
American Express’ classic tagline emphasized security and stability.
- PayPal – “The Safer, Easier Way to Pay”
PayPal focused on building trust.
- Stripe – “Payments Infrastructure for the Internet”
Stripe’s tagline focused on tech, yet remained impactful for developers and businesses alike.
- Airbnb – “Belong Anywhere”
Airbnb focused on community and connections based on travel experiences.
- Booking.com – “Booking.Yeah”
Booking.com was fun and playful, which works for travellers.
- Expedia – “Where you book matters”
Expedia made bookings about trust and experience.
- Uber – “Move the Way You Want”
Uber based their tagline on freedom of transportation.
- Lyft – “It matters how you get there”
Lyft humanized ride-sharing through care.
- FedEx – “When there is no tomorrow”
FedEx tagline associated express delivery with urgency and trust.
- DHL – “Excellence. Simply Delivered.”
A tagline that links speed with quality of service.
- UPS – “What can Brown do for you?”
UPS promoted their unique service and reliability.
- USPS – “We deliver for you”
USPS focused on their service commitment.
- Blue Dart – “The Power of Human Network”
Blue Dart, chose to reflect trust and human connection in logistics.
- Red Bull – “Gives you Wings”
A memorable and exciting experience.
- Sprite – “Obey Your Thirst”
Sprite is cool, refreshing and even playful in its marketing, targeting youth.
- Fanta – “More Fanta. Less Serious”
Fanta chose to employ a playful brand persona in promise of fun.
- Mountain Dew – “Do the Dew”
Mountain Dew is about bold choices, celebrating the adventurous spirit.
- Gatorade: “Is it in you?”
Perfect tagline for sports and energy.
- Disneyland – “The Happiest Place on Earth. “
Every child at Disneyland has a magical moment and every family leaves with an emotional memory.
- Hallmark – “When You Care Enough to Send the Very Best. “
A Hallmark card is a gentle touch of affection and a thoughtful word, wrapped in a slogan.
The Strength of a Few Words
Simplicity: Sporadic phrases are typically simple to remember
Emotion: They create an emotional bond
Brand Alignment: Good slogans align with the company mission and character
In conclusion
These popular brand slogans and taglines are great examples of the ability of a few words to create an entire brand. If you are a business and trying to curate a list of catchy brand agency slogans, consider your values, mission, and values that make up the difference that defines your brand from others. An effective tagline can contribute to making you unforgettable.