Following the U.S. company’s withdrawal from its market, vkusno I tochka, the Russian brand that will eventually replace McDonald’s, has sought to have its trademarks… Read More »Russian McDonald’s successor applies for trademark in Kazakhstan
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A Brief Overview of Trademark Services
A trademark can refer to both trademark and trademark service a trademark is used for goods, and a trademark services is used for services. A trademark can be a word, phrase, symbol, design, or even a combination of all that identifies your goods and services which helps customers to recognize and distinguish you from other brands and competitors.
As business persons, many have a misconception about trademark and trademark services that you can legally own a particular word or a phrase and prevent anyone from using it. However, this is not correct and you cannot stop anyone from using words and phrases in general, but only how the word or the phrase is used with your good and services.
Yet, another one, misconception about trademark service is that one can choose a trademark that hardly describes your goods or services as effective on its own. But creative and unique trademark is more effective and is easier to protect.