Years of being an artist practicing art, but never heard anything about personal branding for artists. Well, yes, that is one thing many artists don’t about. Arts are just stored in and given to family and friends in the form of gifts so that they are not wasted and they do not feel sorry for their creation.
Today, we have hundreds and thousands of artists and creative professionals around the globe, who have personal brands as an artist. But what is personal branding for an artist and how can one create his/ her personal brand as an artist?
What Is Personal Branding For An Artist?
Personal branding for artists is how you promote yourself and get to choose how you want your audience to look at you and the work you do. It is showing off your personality, skillset, and the values you want to showcase for others to attribute to your name when they hear it.
As an artist the reflection of your brand is your work, then your physical and online presence. The spoken and unspoken words, your behavior and attitude, speak all about you. If you are good with all these things you are portraying the right image of yourself, of who you are through your personal branding as an artist.
What’s The Need For a Personal Brand As An Artist?
In today’s date, artists are not recognized with just their work but a brand name, even if you are great at your work. A personal brand is important for your creative business, and this is how you introduce yourself to your audience, clients, and partners.
A brand also provides you an opportunity to highlight your passion for your art and strengthen your work, and tell a story behind your work so that know you and your artwork in a better way even if you have not met the person in the real world.
How to Create a Personal Brand As An Artist?
As an artist everyone wants to be the best and on the top list of the best artists list and stand out of the crowd and be seen. But before you start you need to ask yourself who you are and what is your work, what message and values you want to convey through your work, and what’s the best visual representation of you and your message.
8 Ways to Build a Personal Brand For Artist
1. As an Artist Brand Yourself
Creating an identity as an artist is one difficult work as an artist possesses loads of qualities and traits. You need to be specific about what quality you want to showcase as an artist that makes you stand out from the crowd so that your audience recognizes you easily. Never be afraid to express yourself and the thoughts and perceptions you have of the world.
2. Select Your Art Niche
Another difficult thing to do is to decide your niche, do not confuse yourself while choosing your niche. Choose a niche that helps you evolve and be the change you want to be as an artist and not want others to want you to be. Be more specific about what you like and are interested in, it could be painting, designing, photography, or writing about one of these topics.
3. Do Not Copy Other People
People get influenced by others very easily these days, they want to try out want others are doing just because it looks cute or inspiring, do not get lost on the track you created for yourself. Take inspiration, and critique their work to learn more but never copy them. A personal brand should be yours and your unique ideas so that you are defined differently and your audience thinks of you as someone out of the crowd.
4. Share your Journey
Every artist has a story behind him, no matter how boring or exciting it is or how easy or hard it was from the start. Tell your audience your story so that they feel connected to you and related some to themself as some of them may be emerging artists which can make them your loyal audiences. The story could be anything like how your hobby turned into a business or a lifestyle.
5. Have an Aesthetic
Being an aesthetic is always and choice but it also defines your taste and inclinations in visual representation. Aesthetic should represent the artist first that is, it should represent you first and then your work. For example, a painter usually paints a landscape and a reader prefers a cottage and forest which somehow make them feel connected and define their emotions and feelings.
6. Choose Your Words Carefully
Art has wide tricky philosophy, for example, let’s take painting, a painting is not just about visuals and paintings but also impressionism, renaissance, surrealism, and more. Choose the words that your art speaks to your audience and how you learn to write about your works and express yourself on the paper or any other form of platform like social media platforms.
7. Feedback And Consideration Are Essential
Getting feedback and consideration for your personal brand helps an artist to improve oneself, this even may help you in your journey and make your story more strong. Considering feedback from your audience will certainly affect your strategy of posting and creating in the long run.
8. Use Most of The Promotional Channels You Can
Promote your personal brand on most social media as well as other sources so that you and your work reach out to most people and you have more and more audience and loyal followers each day. By reaching out to your target audience, you are building an army of devoted fans for your art brand.
So, in this article, we learned how you can create a personal brand as an artist which not many people about, but it is very essential for an artist in today’s date. Getting a name for yourself and showcasing your work to the world giving hope to the people and making yourself known to the world is one of the things on its own.