{"id":664,"date":"2023-01-18T06:51:19","date_gmt":"2023-01-18T06:51:19","guid":{"rendered":"https:\/\/www.unboxfame.com\/news\/?p=664"},"modified":"2023-01-18T06:51:20","modified_gmt":"2023-01-18T06:51:20","slug":"sk-group-south-koreas-conglomerate-is-set-to-rename-its-3-affiliates","status":"publish","type":"post","link":"https:\/\/www.unboxfame.com\/news\/sk-group-south-koreas-conglomerate-is-set-to-rename-its-3-affiliates\/","title":{"rendered":"SK Group South Korea\u2019s conglomerate, is set to rename its 3 affiliates"},"content":{"rendered":"\n

Third-largest conglomerate in South Korea, SK Group, is planning to rename its subsidiaries in line with Chairman Chey Tae-emphasis won’s on achieving fundamental reform and corporate strategy.<\/p>\n\n\n\n

The investment arm of the SK Group, SK Inc., has finished the applications for three trademarks: SK green, SK echorus, and SK humost<\/strong> according to KIPRIS on Tuesday. In 2020 and 2021, registrations were completed.<\/p>\n\n\n\n

One of the major conglomerates that renames its affiliates the most frequently is SK. The conglomerate recently changed the names of SKC Solmics, a chip materials and component investment firm, and SK lubricants, a manufacturer of lubricants, to SK enpluse and SK enmove, respectively. Above process is called as Brand Refresh<\/a><\/strong>.<\/p>\n\n\n\n

Read more -> How To Conduct A Brand Refresh<\/a>?<\/p>\n\n\n\n

The name changes indicate Chairman Chey’s steadfast desire for major transformation.<\/p>\n\n\n\n

In 2011, the SK Group also changed the name of its refining subsidiary, SK energy, to SK innovation. According to experts, SK Group chooses names to create futuristic and creative identities<\/strong>.<\/p>\n\n\n\n

SK E&S and SK gas are a couple of the names up for revision. The most well-known among the affiliates is SK green, one of the three names for which SK applied for a trademark.<\/p>\n\n\n\n

In order to achieve carbon neutrality, SK Group has been making efforts to actively engage in the hydrogen business<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Third-largest conglomerate in South Korea, SK Group, is planning to rename its subsidiaries in line with Chairman Chey Tae-emphasis won’s on achieving fundamental reform and corporate strategy. The investment arm of the SK Group, SK Inc., has finished the applications for three trademarks: SK green, SK echorus, and SK humost according to KIPRIS on Tuesday.… Read More »SK Group South Korea\u2019s conglomerate, is set to rename its 3 affiliates<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[159,131],"tags":[139],"class_list":["post-664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-renaming","category-trending","tag-brand-naming"],"yoast_head":"\nSK Group South Korea\u2019s conglomerate, is 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