{"id":564,"date":"2023-01-02T13:05:35","date_gmt":"2023-01-02T13:05:35","guid":{"rendered":"http:\/\/192.168.0.82\/unboxfame-ui-v2\/news\/?p=564"},"modified":"2023-04-05T11:35:10","modified_gmt":"2023-04-05T11:35:10","slug":"how-to-protect-your-new-business","status":"publish","type":"post","link":"https:\/\/www.unboxfame.com\/news\/how-to-protect-your-new-business\/","title":{"rendered":"How to Protect your new business?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.unboxfame.com\/news\/how-to-protect-your-new-business\/#Is_your_company_name_available\" >Is your company name available?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.unboxfame.com\/news\/how-to-protect-your-new-business\/#Planning_to_create_a_website_for_your_business\" >Planning to create a website for your business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.unboxfame.com\/news\/how-to-protect-your-new-business\/#Do_you_use_the_names_of_your_products_or_services\" >Do you use the names of your products or services?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.unboxfame.com\/news\/how-to-protect-your-new-business\/#Why_is_this_important\" >Why is this important?<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Register your company name, intellectual property rights and domain name.<br>Once you have a solid business plan to support your new business, the next step is to make sure your products or services are legally protected.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_your_company_name_available\"><\/span>Is your company name available?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>First, is your company name available? Before registering a company or business name, please check the search for name availability.<br>Once you have confirmed that your business name is available, you will need to apply for an Australian Business Number (ABN) through the Australian Securities and Investments Commission (ASIC).<br>If you are setting up a company, you will need to apply for an Australian Company Number (ACN) through ASIC.<br>Check if your domain is available. You can also <strong><a href=\"https:\/\/www.unboxfame.com\/brand-name-ideas\/\">check Brand Name Ideas<\/a><\/strong> for your Business from here or you can quote your Requirements. You can <strong><a href=\"https:\/\/www.unboxfame.com\/create-a-brand-name\">Create a Brand Name<\/a><\/strong> for your Business by reading this linked page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Planning_to_create_a_website_for_your_business\"><\/span>Planning to create a website for your business?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If yes, check if the email address [domain name] is available before registering your business.<br>This ensures that your potential customers are not confused by a similar or identical email address used by another company. You can <strong><a href=\"https:\/\/www.unboxfame.com\/create-a-brand-name\">Create a Brand Name<\/a><\/strong> for your Business by reading this linked page.<\/p>\n\n\n\n<p>However, please note that you will need your ABN to register an email address ending in .au. Alternatively, you can use a free domain name checker or hire <strong>UnboxFame<\/strong> <strong><a href=\"https:\/\/www.unboxfame.com\">Best Brand Naming Agency<\/a><\/strong>. You don&#8217;t need to register an email address to start a business but having a domain name associated with your business secures your future online presence and protects you from potential trademark infringement &#8211; either by you or another party. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Do_you_use_the_names_of_your_products_or_services\"><\/span>Do you use the names of your products or services?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Finally, make sure your company or product name does not infringe on someone else&#8217;s intellectual property (IP) rights or trademark. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_this_important\"><\/span>Why is this important?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>There has recently been a David v Goliath trademark dispute between western Sydney ugg boot manufacturer Eddie Oygur and US retail giant Deckers Outdoor. The American giant sued Oygur after he sold 13 pairs of UGG boots to American customers online.<\/p>\n\n\n\n<p><strong>For many Australians, the term ugg boot is familiar and refers to the iconic sheepskin boots that you either love or hate. But Deckers owns the UGG brand in the US and UK.<\/strong><\/p>\n\n\n\n<p>They argued that Oygur&#8217;s use of the word UGG on its products was trademark infringement when sold in the United States.In 2019, a US court accepted Deckers&#8217; claim. As a result, Oygur was awarded $63,000 in statutory damages.  <\/p>\n\n\n\n<p>This Blog&nbsp;<strong><a href=\"https:\/\/bundabergtoday.com.au\/news\/2023\/01\/01\/protect-your-new-business\/\">Source<\/a><\/strong>&nbsp;is&nbsp;<strong>Bundaberg Today<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Register your company name, intellectual property rights and domain name.Once you have a solid business plan to support your new business, the next step is to make sure your products or services are legally protected. Is your company name available? First, is your company name available? Before registering a company or business name, please check&hellip;&nbsp;<a href=\"https:\/\/www.unboxfame.com\/news\/how-to-protect-your-new-business\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">How to Protect your new business?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[1,130],"tags":[139],"class_list":["post-564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-naming","category-news","tag-brand-naming"],"yoast_head":"<!-- This site is optimized with 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