{"id":2326,"date":"2025-06-23T06:41:15","date_gmt":"2025-06-23T06:41:15","guid":{"rendered":"https:\/\/www.unboxfame.com\/news\/?p=2326"},"modified":"2025-06-23T06:41:17","modified_gmt":"2025-06-23T06:41:17","slug":"google-business-profiles-update-add-update-is-now-simply-posts","status":"publish","type":"post","link":"https:\/\/www.unboxfame.com\/news\/google-business-profiles-update-add-update-is-now-simply-posts\/","title":{"rendered":"Google Business Profiles Update: \u2018Add Update\u2019 Is Now Simply \u2018Posts\u2019"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.unboxfame.com\/news\/google-business-profiles-update-add-update-is-now-simply-posts\/#Change_in_Name_and_Appearance\" >Change in Name and Appearance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.unboxfame.com\/news\/google-business-profiles-update-add-update-is-now-simply-posts\/#What_Has_Changed\" >What Has Changed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.unboxfame.com\/news\/google-business-profiles-update-add-update-is-now-simply-posts\/#A_More_Social_Experience\" >A More Social Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.unboxfame.com\/news\/google-business-profiles-update-add-update-is-now-simply-posts\/#A_History_of_Flip-Flops\" >A History of Flip-Flops<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.unboxfame.com\/news\/google-business-profiles-update-add-update-is-now-simply-posts\/#Final_Thoughts\" >Final Thoughts:<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Change_in_Name_and_Appearance\"><\/span><strong>Change in Name and Appearance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Previously, it was used in the Google Business Profile interface to change the name of \u201cAdd update\u201d to \u201cPosts.\u201d Somehow, this little cosmetic change showed that Google is continually supporting usability improvement and making managing such local presence a little more intuitive for business owners.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Has_Changed\"><\/span><strong>What Has Changed?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Previously, business owners would click \u201cAdd update\u201d to publish announcements, offers, or events on their Google Business Profile. Now, the option says \u201cPosts.\u201d The button has the familiar addition sign used by plenty of social media networking applications. There has been a slight interface clean-up.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>It was showing &#8220;add update&#8221;:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"438\" src=\"https:\/\/www.unboxfame.com\/news\/wp-content\/uploads\/2025\/06\/Google-1-1024x438.jpg\" alt=\"\" class=\"wp-image-2328\" srcset=\"https:\/\/www.unboxfame.com\/news\/wp-content\/uploads\/2025\/06\/Google-1-1024x438.jpg 1024w, https:\/\/www.unboxfame.com\/news\/wp-content\/uploads\/2025\/06\/Google-1-300x128.jpg 300w, https:\/\/www.unboxfame.com\/news\/wp-content\/uploads\/2025\/06\/Google-1-768x329.jpg 768w, https:\/\/www.unboxfame.com\/news\/wp-content\/uploads\/2025\/06\/Google-1-1536x657.jpg 1536w, https:\/\/www.unboxfame.com\/news\/wp-content\/uploads\/2025\/06\/Google-1-2048x876.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong>And now it is showing &#8220;Posts&#8221;:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"431\" data-id=\"2329\" src=\"https:\/\/www.unboxfame.com\/news\/wp-content\/uploads\/2025\/06\/Google-2-1024x431.jpg\" alt=\"\" class=\"wp-image-2329\" srcset=\"https:\/\/www.unboxfame.com\/news\/wp-content\/uploads\/2025\/06\/Google-2-1024x431.jpg 1024w, https:\/\/www.unboxfame.com\/news\/wp-content\/uploads\/2025\/06\/Google-2-300x126.jpg 300w, https:\/\/www.unboxfame.com\/news\/wp-content\/uploads\/2025\/06\/Google-2-768x323.jpg 768w, https:\/\/www.unboxfame.com\/news\/wp-content\/uploads\/2025\/06\/Google-2-1536x647.jpg 1536w, https:\/\/www.unboxfame.com\/news\/wp-content\/uploads\/2025\/06\/Google-2-2048x862.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><strong>Functionality Aspects remain somewhat the same:<\/strong><\/p>\n\n\n\n<p>Regardless of the older name, the functionality remains the same: Businesses can still:<\/p>\n\n\n\n<p>\u2022 Share Updates (news, announcements, or changes)<br>\u2022 Promote Offers (discounts or special deals) <br>\u2022 Create Events (open houses, sales, workshops). With the new \u201cPosts\u201d section, businesses get to select the format type before publication on their public Google listing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_More_Social_Experience\"><\/span><strong>A More Social Experience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The change also hints at Google&#8217;s attempt to make the GBP experience more social media-friendly. Since Instagram and Facebook platforms constitute online communication for businesses, Google is trying to make the interface simpler, especially for small businesses and local marketers. The idea is to create easier ways to create and manage posts directly from Google Search or Maps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_History_of_Flip-Flops\"><\/span><strong>A History of Flip-Flops<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Here&#8217;s a fun fact: Google has gone back and forth on whether the term &#8220;Add update&#8221; or &#8220;Post&#8221; should be used. Sometimes the name varies across devices and platforms, for example between the desktop version and the Google Maps app. This inconsistency has generated a bit of confusion, and this latest update could signal a more unified approach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>Final Thoughts:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The update most likely won&#8217;t cause a change in strategy for post-making for local business owners on Google Business Profiles but will definitely ease the workflow. So make sure you keep an eye on your <strong><a href=\"https:\/\/g.co\/kgs\/w9bsdEa\">GBP dashboard<\/a><\/strong> and use &#8220;Posts&#8221; as a way of drawing your audience&#8217; attention. If you need help managing your GBP presence or branding your business better, Unboxfame makes your path from local to legend an easy one.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Change in Name and Appearance Previously, it was used in the Google Business Profile interface to change the name of \u201cAdd update\u201d to \u201cPosts.\u201d Somehow, this little cosmetic change showed that Google is continually supporting usability improvement and making managing such local presence a little more intuitive for business owners. What Has Changed? Previously, business&hellip;&nbsp;<a href=\"https:\/\/www.unboxfame.com\/news\/google-business-profiles-update-add-update-is-now-simply-posts\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Google Business Profiles Update: \u2018Add Update\u2019 Is Now Simply \u2018Posts\u2019<\/span><\/a><\/p>\n","protected":false},"author":13,"featured_media":2327,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[130],"tags":[],"class_list":["post-2326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with 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