{"id":1542,"date":"2023-07-18T06:32:21","date_gmt":"2023-07-18T06:32:21","guid":{"rendered":"https:\/\/www.unboxfame.com\/news\/?p=1542"},"modified":"2023-07-18T06:32:23","modified_gmt":"2023-07-18T06:32:23","slug":"reliance-set-to-buy-alia-bhatts-ed-a-mamma-clothing-brand-for-300-350-crores","status":"publish","type":"post","link":"https:\/\/www.unboxfame.com\/news\/reliance-set-to-buy-alia-bhatts-ed-a-mamma-clothing-brand-for-300-350-crores\/","title":{"rendered":"Reliance Set To Buy Alia Bhatt\u2019s Ed-a-Mamma Clothing Brand For 300\u2013350 Crores"},"content":{"rendered":"\n<p>Reliance Brand, a subsidiary of Reliance Industries retail arm Reliance Retail Ventures, is in talks to buy Alia Bhatt\u2019s child wear brand, Ed-a-mamma, for around 300\u2013350 crores. <\/p>\n\n\n\n<p>They&#8217;re in final addresses and will subscribe the agreement within the coming 10 days. Two industry executives told that Ed-a-mamma is valued at 150 crore.<\/p>\n\n\n\n<p>Ed-a-mamma brand was started in 2020 and sells its products online on Amazon, Myntra, FirstCry, etc. After that, they launched an apparel line for babies, sleep suits and bodysuits. <\/p>\n\n\n\n<p>Alia Bhatt says about her brand that &#8220;Ed-a-mamma combines two things I care deeply about: Our planet and children.&#8221;<\/p>\n\n\n\n<p>Last time, Alia Bhatt said to PTI about her unborn plans that&#8221; I would like to expand further into the child member. I would like to indeed add further perpendicular orders in and around the space of family care. <\/p>\n\n\n\n<p>Also, the brand is further about liar to help children understand the earth more and make them more sensitive about the same.&#8221;<\/p>\n\n\n\n<p>Alia Bhatt tweeted for her Ed-a-mamma <strong><a href=\"https:\/\/www.unboxfame.com\/create-a-brand-name\">Brand<\/a><\/strong>, &#8220;presenting nature-inspired clothes for little planeteers! Our Ed-a-mamma babywear is made from the softest fabrics and is completely plastic-free for your little one.&#8221; With the preface of her sprat- wearing brand, she developed a new personality as a businesswoman. Many other actors have also been spotted advertising her company.<\/p>\n\n\n\n<p>After Mothercare, Ed-a-mamma will become the new addition to the Reliance child wear portfolio. Reliance Brand has partnerships with several international brands, such as Jimmy Choo, Dune, Hamleys, and Armani Exchange. <\/p>\n\n\n\n<p>On July 17, 2023, the share price of Reliance Industries was trading 2.13% higher at Rs. 2799.15 per share. This year, this stock has gained 8.67%.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reliance Brand, a subsidiary of Reliance Industries retail arm Reliance Retail Ventures, is in talks to buy Alia Bhatt\u2019s child wear brand, Ed-a-mamma, for around 300\u2013350 crores. They&#8217;re in final addresses and will subscribe the agreement within the coming 10 days. Two industry executives told that Ed-a-mamma is valued at 150 crore. Ed-a-mamma brand was&hellip;&nbsp;<a href=\"https:\/\/www.unboxfame.com\/news\/reliance-set-to-buy-alia-bhatts-ed-a-mamma-clothing-brand-for-300-350-crores\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Reliance Set To Buy Alia Bhatt\u2019s Ed-a-Mamma Clothing Brand For 300\u2013350 Crores<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[130],"tags":[],"class_list":["post-1542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is 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