{"id":367,"date":"2022-12-27T09:28:32","date_gmt":"2022-12-27T09:28:32","guid":{"rendered":"https:\/\/www.unboxfame.com\/blog\/?p=367"},"modified":"2025-04-26T10:02:30","modified_gmt":"2025-04-26T10:02:30","slug":"how-to-conduct-a-brand-refresh","status":"publish","type":"post","link":"https:\/\/www.unboxfame.com\/blog\/how-to-conduct-a-brand-refresh\/","title":{"rendered":"How To Conduct A Brand Refresh?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.unboxfame.com\/blog\/how-to-conduct-a-brand-refresh\/#What_is_the_Brand_Refresh\" >What is the Brand Refresh?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.unboxfame.com\/blog\/how-to-conduct-a-brand-refresh\/#Why_Is_Brand_Refresh_Crucial\" >Why Is Brand Refresh Crucial?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.unboxfame.com\/blog\/how-to-conduct-a-brand-refresh\/#What_Are_The_Benefits_Of_a_Brand_Refresh\" >What Are The Benefits Of a Brand Refresh?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.unboxfame.com\/blog\/how-to-conduct-a-brand-refresh\/#1_Research_and_Discovery\" >1. Research and Discovery:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.unboxfame.com\/blog\/how-to-conduct-a-brand-refresh\/#2_Persona_Development\" >2. Persona Development:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.unboxfame.com\/blog\/how-to-conduct-a-brand-refresh\/#3_Competitor_Analysis\" >3. Competitor Analysis:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.unboxfame.com\/blog\/how-to-conduct-a-brand-refresh\/#4_Key_Messaging_and_Brand_Positioning\" >4. Key Messaging and Brand Positioning:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.unboxfame.com\/blog\/how-to-conduct-a-brand-refresh\/#5_Brand_Name_and_Logo_Identity\" >5. Brand Name and Logo Identity:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.unboxfame.com\/blog\/how-to-conduct-a-brand-refresh\/#6_Rolling_Out_a_Plan\" >6. Rolling Out a Plan:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.unboxfame.com\/blog\/how-to-conduct-a-brand-refresh\/#What_are_Some_Successful_Brand_Refresh_Examples\" >What are Some Successful Brand Refresh Examples<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.unboxfame.com\/blog\/how-to-conduct-a-brand-refresh\/#Get_Help_With_Your_Brand_Refresh\" >Get Help With Your Brand Refresh<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>The idea of brand refresh might seem like a challenging task. In fact, you might feel that a brand refresh isn\u2019t required at all. If you are unsure about your branding efforts, it\u2019s time to consider a few things. You must begin by asking yourself, what is the fundamental undertaking of your business? What sets the foundation of your brand? Also, think about tangible financial results. There are many brands that took the rebranding route to establish themselves as a strong brand. Let\u2019s understand what brand refresh is.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_Brand_Refresh\"><\/span><strong>What is the Brand Refresh?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A brand refresh is the sharpened version of your company\u2019s visuals and messaging. It is a reflection of how your company is growing and evolving. In a way, it tells the customers about how you want to be perceived. Also, a brand refresh is all about how you wish to establish yourself.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Is_Brand_Refresh_Crucial\"><\/span><strong>Why Is Brand Refresh Crucial?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In today\u2019s competitive world, branding plays a crucial role. Therefore, it is important to be on your toes and beat the competitors in every possible way. Your branding efforts play a huge role here. This is the reason why many prominent brands such as Google changed their names( Backrub to Google) when they felt that their <strong><a href=\"https:\/\/www.unboxfame.com\/create-a-brand-name\">brand name<\/a><\/strong> is not reflective of their brand values. <strong>Brand names<\/strong> and logos begin to look outdated if proper steps are not taken. If your brand fails to update itself with the latest trends, it can lead to undermined client trust and credibility. Your brand is expected to keep pace with the evolving times in order to stay relevant.&nbsp;<\/p>\n\n\n\n<p>Your customers must be able to feel your <strong>brand<\/strong>. The message you wish to convey must be crystal clear. Your branding efforts must be aimed at retaining existing customers and attracting new ones.&nbsp;<\/p>\n\n\n\n<p>Also Visit: <strong><a href=\"https:\/\/www.unboxfame.com\/blog\/50-salon-name-ideas-for-your-new-business\/\">50+ Salon Name Ideas for your New Business<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_The_Benefits_Of_a_Brand_Refresh\"><\/span><strong>What Are The Benefits Of a Brand Refresh?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It keeps you aligned with the changing customers and their ever-changing tastes and values.&nbsp;<\/li>\n\n\n\n<li>It gives you a competitive edge so you don\u2019t lag behind in the market.&nbsp;<\/li>\n\n\n\n<li>It reflects your brand values and gives the idea that you actually take your customers seriously.&nbsp;<\/li>\n\n\n\n<li>It really improves your position in the market as a brand.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Convinced that a brand refresh is important right? We\u2019ve created a checklist for you so you do it the right way.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1431\" height=\"2560\" src=\"https:\/\/www.unboxfame.com\/blog\/wp-content\/uploads\/2023\/01\/What-Are-the-Benefits-of-a-Brand-Refresh-scaled.jpg\" alt=\"What Are The Benefits Of a Brand Refresh?\" class=\"wp-image-401\" srcset=\"https:\/\/www.unboxfame.com\/blog\/wp-content\/uploads\/2023\/01\/What-Are-the-Benefits-of-a-Brand-Refresh-scaled.jpg 1431w, https:\/\/www.unboxfame.com\/blog\/wp-content\/uploads\/2023\/01\/What-Are-the-Benefits-of-a-Brand-Refresh-168x300.jpg 168w, https:\/\/www.unboxfame.com\/blog\/wp-content\/uploads\/2023\/01\/What-Are-the-Benefits-of-a-Brand-Refresh-572x1024.jpg 572w, https:\/\/www.unboxfame.com\/blog\/wp-content\/uploads\/2023\/01\/What-Are-the-Benefits-of-a-Brand-Refresh-768x1374.jpg 768w, https:\/\/www.unboxfame.com\/blog\/wp-content\/uploads\/2023\/01\/What-Are-the-Benefits-of-a-Brand-Refresh-859x1536.jpg 859w, https:\/\/www.unboxfame.com\/blog\/wp-content\/uploads\/2023\/01\/What-Are-the-Benefits-of-a-Brand-Refresh-1145x2048.jpg 1145w\" sizes=\"(max-width: 1431px) 100vw, 1431px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Research_and_Discovery\"><\/span>1. <strong>Research and Discovery:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This includes asking yourself a few important questions such as is your brand able to fulfill your customers\u2019 expectations? Is it able to justify its purpose? What are your brand\u2019s KPIs for success etc.? By asking yourself these questions, you will have a fair idea of the research that you need to conduct in order to re-establish your brand in a stronger and better way.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Persona_Development\"><\/span>2. <strong>Persona Development:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your customers\u2019 expectations change. Therefore, if you wish to retain them, some efforts must be devoted to reassessing your persona. Start by asking yourself what the priorities and tastes of your clients are. Is your target audience the same as the previous year? What are the opportunities to create a new client base? Accordingly, realign your brand persona.&nbsp;<\/p>\n\n\n\n<p>Also Visit: <strong>How to Create a Successful Brand Name for Your Business<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Competitor_Analysis\"><\/span>3. <strong>Competitor Analysis:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In order to stay ahead of the competition, you must understand who your competitors are, what are the best strategies being followed by them, what is it that they are doing in order to stay on top, and what type of image they are trying to create. When you understand your competitors well, you can work on the development of strategies that can work in your favor.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Key_Messaging_and_Brand_Positioning\"><\/span>4. <strong>Key Messaging and Brand Positioning:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once you have worked on the points mentioned above, you are halfway there. You\u2019ve figured out what your competitors and customers are. Next, you need to decide your positioning and key messages. When doing so, ensure that you are able to connect with your new customers, communicate your brand essence and position yourself strongly in the market.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Brand_Name_and_Logo_Identity\"><\/span>5. <strong>Brand Name and Logo Identity:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your brand can look outdated if it fails to stay relevant with the evolving times. This renders you effortless in the eyes of your target audience. However, if your message is crafted beautifully, it enhances your appeal and your brand value, which is exactly what you require right? A good <strong>brand name<\/strong> and <strong><a href=\"https:\/\/www.unboxfame.com\/logo-designing-agency\">logo design<\/a><\/strong> are just what you need to capture your audience\u2019s attention and rule their minds. <strong>UnboxFame <\/strong>can help in this direction. We conduct thorough research to put you on top.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Rolling_Out_a_Plan\"><\/span>6. <strong>Rolling Out a Plan:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is where things start to pay off. Your <strong>new brand<\/strong> message and essence are clearly reflected by your new branding efforts. This works well in appealing to your clients and enticing new ones. This also means more growth, profitability, and leads. Chart out your plan well and have a monitoring system in place. A brand refresh is a responsibility that cant be conducted without any thought process or plan in place.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_Some_Successful_Brand_Refresh_Examples\"><\/span><strong>What are Some Successful Brand Refresh Examples<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Starbucks Coffee, simplified its logo in 2011 in order to be more recognizable and better express it\u2019s brand messaging to its potential customers. Cloud solutions expert Rackspace conducted a brand refresh in 2019 to reflect how it has grown as a company over the years. From changing its tagline from \u2018fanatical support\u2019 to \u2018fanatical experience\u2019 to expanding its customer service, the brand did it all. It also changed its visuals and typography to reflect what the company does. Then there\u2019s Facebook which changed its name to Meta not very long ago.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Get_Help_With_Your_Brand_Refresh\"><\/span><strong>Get Help With Your Brand Refresh<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you still feel that refreshing your brand is a daunting task, you are not alone. There are many considerations to make and decisions to take. That\u2019s where <strong>UnboxFame <\/strong>can help. We are brand naming specialists and can help you raise your bar. Be it <strong><a href=\"https:\/\/www.unboxfame.com\">brand naming<\/a><\/strong>, logo creation, website revamp, or digital marketing, we do it all. Get in touch today to understand from our experts what it takes to create a brand that speaks for itself and touches the audience\u2019s hearts and minds. We work from scratch to ensure your brand stays relevant in today\u2019s world.&nbsp;&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The idea of brand refresh might seem like a challenging task. In fact, you might feel that a brand refresh isn\u2019t required at all. If you are unsure about your branding efforts, it\u2019s time to consider a few things. You must begin by asking yourself, what is the fundamental undertaking of your business? What sets&hellip;&nbsp;<a href=\"https:\/\/www.unboxfame.com\/blog\/how-to-conduct-a-brand-refresh\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">How To Conduct A Brand Refresh?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[213],"tags":[],"class_list":["post-367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How 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