{"id":144,"date":"2022-11-24T12:41:49","date_gmt":"2022-11-24T12:41:49","guid":{"rendered":"http:\/\/192.168.0.82\/unboxfame-ui\/blog\/?p=144"},"modified":"2023-05-16T07:02:04","modified_gmt":"2023-05-16T07:02:04","slug":"best-companies-start-with-a-different-brand-name","status":"publish","type":"post","link":"https:\/\/www.unboxfame.com\/blog\/best-companies-start-with-a-different-brand-name\/","title":{"rendered":"How Did The Best Companies Start With A Different Brand Name?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.unboxfame.com\/blog\/best-companies-start-with-a-different-brand-name\/#Why_Do_Companies_Change_Their_Brand_Names\" >Why Do Companies Change Their Brand Names?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.unboxfame.com\/blog\/best-companies-start-with-a-different-brand-name\/#List_of_Brands_That_Changed_Their_Name_in_2022\" >List of Brands That Changed Their Name in 2022:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.unboxfame.com\/blog\/best-companies-start-with-a-different-brand-name\/#1_From_Backrub_to_Google\" >1. From Backrub to Google:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.unboxfame.com\/blog\/best-companies-start-with-a-different-brand-name\/#2_From_Cadabra_to_Amazon\" >2. From Cadabra to Amazon:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.unboxfame.com\/blog\/best-companies-start-with-a-different-brand-name\/#3_From_Matchbox_to_Tinder\" >3. From Matchbox to Tinder:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.unboxfame.com\/blog\/best-companies-start-with-a-different-brand-name\/#4_From_Blue_Ribbon_Sports_to_Nike\" >4. From Blue Ribbon Sports to Nike:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.unboxfame.com\/blog\/best-companies-start-with-a-different-brand-name\/#5_From_Brads_Drink_to_Pepsi\" >5. From Brad\u2019s Drink to Pepsi:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.unboxfame.com\/blog\/best-companies-start-with-a-different-brand-name\/#6_From_Confinity_to_PayPal\" >6. From Confinity to PayPal:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.unboxfame.com\/blog\/best-companies-start-with-a-different-brand-name\/#7_From_Foodiebay_to_Zomato\" >7. From Foodiebay to Zomato:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.unboxfame.com\/blog\/best-companies-start-with-a-different-brand-name\/#How_You_Too_Can_Change_Your_Brand_Name\" >How You Too Can Change Your Brand Name?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Did you know that many of the popular brands started off their journey with a completely different <a href=\"https:\/\/www.unboxfame.com\/create-a-brand-name\"><strong>Brand name<\/strong><\/a>? Yes! That\u2019s right. Be it <strong>Google<\/strong>, <strong>Facebook<\/strong>, or <strong>Instagram<\/strong>, each of these highly successful brands took on the rebranding bandwagon in ways big and small.<\/p>\n\n\n\n<p>While some brands changed their <strong>business names<\/strong> completely, some shrank and revamped their names in an attempt to change public perception about what they do. The <strong>rebranding process<\/strong> is no less than skating on the ice where one minuscule error may result in an impending collapse. Be it complete brand revamps or <strong>logo changes<\/strong>, the industry has witnessed it all.<\/p>\n\n\n\n<p>In the present business world where <strong>competition is rampant<\/strong>, it&#8217;s crucial to get your branding right. Particularly, your <a href=\"https:\/\/www.unboxfame.com\"><strong>Brand Naming<\/strong><\/a> has to convey more and do more than ever before. Even if all the stars align well and your branding is in line with your goals, times evolve and your brand name might have to be re-thought.<\/p>\n\n\n\n<p>Take Facebook, for example. The brand recently changed its name to Meta to be known beyond social media and reflect its futuristic vision. Here\u2019s the announcement: <\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Announcing <a href=\"https:\/\/twitter.com\/Meta?ref_src=twsrc%5Etfw\">@Meta<\/a> \u2014 the Facebook company\u2019s new name. Meta is helping to build the metaverse, a place where we\u2019ll play and connect in 3D. Welcome to the next chapter of social connection. <a href=\"https:\/\/t.co\/ywSJPLsCoD\">pic.twitter.com\/ywSJPLsCoD<\/a><\/p>&mdash; Meta (@Meta) <a href=\"https:\/\/twitter.com\/Meta\/status\/1453795115701440524?ref_src=twsrc%5Etfw\">October 28, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>The name change might not affect the pre-existing image of Facebook. However, rebranding has often proved to be a game changer for brands wishing to face-lift their influence, image, or reach.<\/p>\n\n\n\n<p>With that in mind, let\u2019s look at some of the reasons <strong>why companies or brands change their names<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Do_Companies_Change_Their_Brand_Names\"><\/span><strong>Why Do Companies Change Their Brand Names?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This question has a number of potential answers. Below mentioned are the most popular ones:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Merger or acquisition<\/li>\n\n\n\n<li>Inaccurate or restrictive name<\/li>\n\n\n\n<li>Need for a brand makeover<\/li>\n\n\n\n<li>Direction change<\/li>\n\n\n\n<li>Brand revamp<\/li>\n\n\n\n<li>Attracting new clients<\/li>\n\n\n\n<li>Improve your company\u2019s appeal<\/li>\n\n\n\n<li>Leveraging a better and stronger name<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s have a look at some of the brands that were named differently when they kicked off.<\/p>\n\n\n\n<p>Also Visit: <strong><a href=\"https:\/\/www.linkedin.com\/pulse\/how-find-creative-business-name-ideas-your-startup-kabir-malhotra\/?published=t\" rel=\"nofollow\">How to Find creative Business Name Ideas for Your Startup<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"List_of_Brands_That_Changed_Their_Name_in_2022\"><\/span><strong>List of Brands That Changed Their Name in 2022:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1431\" height=\"2560\" src=\"https:\/\/www.unboxfame.com\/blog\/wp-content\/uploads\/2023\/01\/3-100-4-scaled.jpg\" alt=\"List of Brands that Changed Their Name in 2022\" class=\"wp-image-397\" srcset=\"https:\/\/www.unboxfame.com\/blog\/wp-content\/uploads\/2023\/01\/3-100-4-scaled.jpg 1431w, https:\/\/www.unboxfame.com\/blog\/wp-content\/uploads\/2023\/01\/3-100-4-168x300.jpg 168w, https:\/\/www.unboxfame.com\/blog\/wp-content\/uploads\/2023\/01\/3-100-4-572x1024.jpg 572w, https:\/\/www.unboxfame.com\/blog\/wp-content\/uploads\/2023\/01\/3-100-4-768x1374.jpg 768w, https:\/\/www.unboxfame.com\/blog\/wp-content\/uploads\/2023\/01\/3-100-4-859x1536.jpg 859w, https:\/\/www.unboxfame.com\/blog\/wp-content\/uploads\/2023\/01\/3-100-4-1145x2048.jpg 1145w\" sizes=\"(max-width: 1431px) 100vw, 1431px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_From_Backrub_to_Google\"><\/span>1. <strong>From Backrub to Google:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Inspired by the way their search engine examined the web\u2019s backlinks to determine the relevance of a website, <strong>Larry Page and Sergey Brin<\/strong> had named their business \u2018<strong>BackRub\u2019<\/strong>. After a year, the founders thought that a name focusing on the amount of data they were indexing would be more befitting. This led to the invention of the word Google, a mispronounced form of the word \u2018<strong>Googol\u2019<\/strong>. Page decided to use the word as it is and even sent out emailers- \u2018<strong>Have fun and keep googling<\/strong>\u2019. Now imagine the <strong>Backrub<\/strong> version of it. Keep <strong>backrubbing<\/strong> won\u2019t be as fun or meaningful right?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_From_Cadabra_to_Amazon\"><\/span>2. <strong>From Cadabra to Amazon:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The famous shopping platform, as we know today, was named <strong>Cadabra<\/strong>, a word derived from Abracadabra by <strong>Jeff Bezos<\/strong>. However, the name soon lost its relevance when a lawyer mistook it for \u2018<strong>cadaver\u2019<\/strong> (which means corpse). Bezos then came up with the name Relentless but it didn\u2019t serve the purpose either. Consequently, <strong>Jeff Bezos<\/strong> explored a dictionary and settled on Amazon, <strong>the world\u2019s largest river as the name for his brand<\/strong>. The river was considered unique and exotic and also helped the brand stay on top of the alphabetical list.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_From_Matchbox_to_Tinder\"><\/span>3. <strong>From Matchbox to Tinder:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tinder is an app that revolutionized the dating world with an estimated large number of people using the app across the world. The app was initially named <strong>Matchbox<\/strong> referencing link-ups between fire and love. However, the name was similar to <strong>Match.com<\/strong>. This made the founders rethink their app name. In an attempt to still stick to their root association of sparks and romance flames, they concluded Tinder as the final name.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_From_Blue_Ribbon_Sports_to_Nike\"><\/span>4. <strong>From Blue Ribbon Sports to Nike:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Nike<\/strong> is one of the most <strong>remarkable<\/strong> brands and its famous logo a representation of victory, strength, and speed. However, would it have had the same significance, had it been <strong>Blue Ribbon Sports<\/strong>? These three worded brand names were chosen by track athlete <strong>Phil Knight<\/strong> and his coach <strong>Bill Bowerman<\/strong>, back in the sixties. Just when the Nike team was about to rename it to Dimension Six, an employee suggested that they keep it <strong>Nike<\/strong>, named after the Greek goddess of victory. The idea had appeared to him in a dream and it literally was a name of dreams.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_From_Brads_Drink_to_Pepsi\"><\/span>5. <strong>From Brad\u2019s Drink to Pepsi:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The first name of the brand <strong>Pepsi<\/strong> was derived from its founder- <strong>Caleb Bradham\u2019s<\/strong> surname. While it went well with the tin representation, the name lacked the attractive element that it required. Post five years, Brad\u2019s drink was renamed <strong>Pepsi-cola or \u2018Pepsi\u2019<\/strong> derived from <strong>dyspepsia<\/strong> which means indigestion. This was to send out the meaning that healthy cola was useful for digestion.<\/p>\n\n\n\n<p>Also Visit: <strong><a href=\"https:\/\/cureposting.com\/easy-ways-to-create-best-business-name\/\" rel=\"nofollow\">Easy Ways to Create Best Business Name<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_From_Confinity_to_PayPal\"><\/span>6. <strong>From Confinity to PayPal:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>PayPal<\/strong>, the most prominent global payments player was named Confinity before the merger with <strong>Elon Musk\u2019s<\/strong> online banking company called <strong>X.com<\/strong>. Thiel and Levchin, a hedge fund manager and an online security specialist respectively, had collaborated to discuss the investment for Field Link, a money transfer company. They both renamed <strong>Field Link<\/strong> to Confinity after it faced some hurdles and launched PayPal, meaning \u2018pay your pal\u2019 via peer-to-peer money transfers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_From_Foodiebay_to_Zomato\"><\/span>7. <strong>From Foodiebay to Zomato:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Did you know that <strong>Zomato<\/strong>, one of India\u2019s <strong>biggest food<\/strong> tech unicorns, initially had a food directory named <strong>Foodiebay<\/strong> initially? Post two successful years, the company was renamed <strong>Zomato <\/strong>because the founder wanted to venture into verticals closer to food and the <strong>former name<\/strong> didn\u2019t justify it. He also said that <strong>Foodiebay<\/strong> had the word <strong>eBay<\/strong> in it. <strong>Zomato<\/strong> is the twisted version of the word tomato.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_You_Too_Can_Change_Your_Brand_Name\"><\/span><strong>How You Too Can Change Your Brand Name?<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are many reasons for you to rename your business. Maybe your <strong>company name<\/strong> doesn\u2019t represent your ideas, values, or mission or maybe it\u2019s getting confused with one of the competitors. However, once you have decided to take the plunge, the <strong>bigger question<\/strong> is how to get started, without actually losing any customers. The answer lies in hiring <a href=\"https:\/\/www.unboxfame.com\"><strong>UnboxFame<\/strong><\/a>! We\u2019ll help you name your<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that many of the popular brands started off their journey with a completely different Brand name? Yes! That\u2019s right. Be it Google, Facebook, or Instagram, each of these highly successful brands took on the rebranding bandwagon in ways big and small. While some brands changed their business names completely, some shrank and&hellip;&nbsp;<a href=\"https:\/\/www.unboxfame.com\/blog\/best-companies-start-with-a-different-brand-name\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">How Did The Best Companies Start With A Different Brand Name?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-naming"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Did the Best Companies Start with a Different Brand Name?<\/title>\n<meta name=\"description\" content=\"Learn why popular brands change their brand name. 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